Writing seven Disney Business Books in one year, from the iPhone 7 release to the iPhone 8 release.
i’m writing all seven books on an iPhone, and all at Walt Disney World.
- Disney Leadership
- Disney Employee Engagement
- Disney Customer Service
- Disney Brand Loyalty
- Disney Creativity and Innovation
- Disney Greatest Business Hits (from the first 5 books above)
- How to Apply Disney Business Principles to Your Personal Life
This goal is epic and literally impossible.
Which is perfect.
i’m using this site to edit the Disney Customer Service Book.
Disney Customer Service book context: the biggest challenge is where to start.
Before we begin, may i ask you, “Are you satisfied with your customer service architecture?”
And by the way, you have anonymity, right now, with your answer – so relax, be real, and lean into discomfort just enough for your truth to be set free.
So let me ask you again…
Take a deep breath…
Another slow, deep breath as you hear this again…
Are you satisfied?
Your customer service reputation and your results.
Are you satisfied?
An educated guess says our answers match.
That’s why you’re reading this book and that’s why i needed to write this book.
• • •
Everyone wants to improve.
There are exceptions to every rule, but there aren’t many.
You and i are not the exceptions.
Dissatisfaction can and should be used as a tactic (tool) to gain a competitive advantage.
• • • • •
To leave this Disney Customer Service blog and go to the Disney Brand Loyalty blog, click here.
Google Developer’s 2017 Keynote
i’m just like Disney institute, the Professional Development arm of the Walt Disney Company, but you get this too:
Exclusive, Concierge-level access to the owner, every single time.
World-class content, generally at less than 50% of Disney Institute’s cost.
Think about how this applies to what you purchase and why?
- How is this brand positioned by you?
- Why do choose it instead of other brands?
- Why do you recommend it to your friends instead of other brands?
- What story do you tell yourself when you choose this brand?
How is this brand positioned by you?
Apple is safe and has a change-the-world karma.
Why do you choose it instead of other brands?
The founder’s story inspires me.
Why do you recommend it to your friends instead of other brands?
Because it works, because it’s worth the cost, and because it’s great karma.
What story do you tell yourself when you choose this brand?
That i am aiming for changing my part of the world.