Customer empathy to market better (4 questions)

jeff noel prolific blogger 2012
Freedom Tower under construction, September 2012, from Brooklyn Bridge

 

Disney Business Advisor
What do they want?

Ask four questions to have more empathy in your marketing:

  1. What does this person believe that you don’t believe?
  2. What do they see that you don’t see?
  3. What do they want that you don’t want?
  4. What do they care about that you don’t care about?

 

What does this person believe that you don’t believe?

They believe impossible really is.
They believe it could fail.
They believe failing will ruin their career.

What do they see that you don’t see?

They see roadblocks, obstacles, and impossibility.
They see a gamble, a risk, and a landscape of uncertainty.

What do they want that you don’t want?

They want to be able to turn back the clock and start over?
They want a miracle.
They want to put be able to forget they’ve ever had this problem.

What do they care about that you don’t care about?

They care about not failing.
They care about their career.
They care about stability.

Published by jeff noel

No male on my Dad's side had lived past 60.